Patient Retention Strategy

Adherence and retention rates for a patient-focused medical device, impacted commercial success. 

Due to the medical and behavioral symptoms of the cognitively impaired patient population using the device, along with the complexity of the treatment regimen, adherence was a critical concern. 

The client understood that maintaining patient adherence and retention was essential for the device's success in a commercial setting. They needed to evaluate how attrition models were impacting patient adherence to inform how to influence this trend.

The team leveraged the data from the Phase III clinical trial, and aligned on a comprehensive analysis plan. This involved integrating both quantitative & qualitative findings on adherence and churn rates.  

The team would need to create quantitative models to identify patterns, assess the impact of various factors on adherence, and develop strategic options to mitigate early termination. 

Additionally, qualitative insights into patient behavior were needed. The existing data set lacked explanations for attrition and adherence, which were crucial to understanding the patterns revealed in the data already collected. 

Analysis of both quantitative and qualitative data sources revealed considerable room for improvement in adherence and churn rates.

The team delivered a strategy deck outlining several recommendations to address these issues in the commercial setting. 

This provided leadership with a clear plan to reference when discussing patient adherence and retention with external stakeholders, such as payors.