VP of Strategic Growth

With over 22 years of experience in international business, organizational design, and strategic planning, Adam has developed a unique perspective on how to evolve businesses across complex and diverse markets. Adam has worked with some of the largest Fortune 100 companies, advising, managing, and helping them navigate complicated business adaptations while retaining their cultural identity and values. At Gen UX, Adam is responsible for growing the business scope, creating a clear market position, and articulating our business strategy internally and with our partners. Adam brings unparalleled value to organizations in anticipating future growth trajectories. His competencies encompass business strategy, organizational design and development, operational efficiency, and business expansion and scalability.

Lead Business Development

With 23 years of experience in sales and marketing, Cristina has honed a unique perspective on driving growth and success in mid-market spaces. She has worked closely with numerous clients, advising and assisting them in navigating market complexities while fostering strong relationships. At Gen UX, Cristina is responsible for expanding business opportunities, collaborating on mid-market strategies, and aligning our objectives both internally and with our partners. Cristina brings unparalleled value to organizations by anticipating market trends and creating innovative solutions. Her expertise spans sales strategy, client relationship management, market analysis, and business development.

Director of Design Assurance

Maria champions the integration of risk management and forward-thinking quality practices throughout the development journey, transforming them into powerful assets for your success. She expertly facilitates cross-functional team collaborations and conducts meticulous product risk assessments, offering unwavering support for your development programs.

Senior HF and Ergonomics Engineer

Angela is a Senior Human Factors and Ergonomics Engineer at Gen UX, with over a decade of experience as a professional ergonomist and human factors researcher. She holds a master’s degree in Human Factors and Ergonomics from Cornell’s School of Human Environment Relations. Angela has worked at the intersection of public health and the built environment, excelling in helping leaders identify the business case for investing in people and translating research into practical applications. Her expertise in optimizing user experiences and enhancing workplace environments makes her a valuable asset to the Gen UX research team.

Senior Quant HF/UX Researcher

Dina is a user experience expert with a strong analytical mindset and a talent for translating data into actionable strategies.

She delivers data-driven results that balance both business and user needs. Her research initiatives enable user-centered innovations that improve experiences for all user populations. Dina's detail-oriented and rigorous approach to research was developed over years of experience studying psychology and neuroscience and working in big tech and med tech industries. 

Senior HF/UX

Marie is a UX researcher with 10+ years of experience who specializes in research design, analysis, and dissemination. Marie also specializes in quantitative and qualitative research to help companies empathize with their customers to properly market products, improve the user experience, and increase company revenue.

Senior HF/UX/Q

Elizabeth is an experienced researcher, scholar, and teacher of Politics at Occidental College. She received her Ph.D. in Political Science at Emory University in June of 2020. Elizabeth specializes in qualitative, quantitative, and experimental research methodologies. Her research focuses on women's representation in policy, interest groups and organized advocacy, legislative institutions, and state politics.

Designer

Madison is a recent graduate from UW-Madison with a B.S. in Genetics and Life Science Communication. She has diverse experiences, ranging from lab research on antibiotic-producing bacteria to graphic design and B2B marketing, showcase the breadth of my academic focus. Armed with certificates in Digital Studies and Global Health, She is poised to contribute dynamically to the field of human genetics, coupling scientific insight with effective public communication.