The Concept of Gen UX

In October 2023, Gen UX launched a revolutionary consulting firm at the intersection of research and design, bridging medical technology and other technical sectors. As a multidisciplinary research and design house, we focus on crafting customer-centered solutions that blend innovative research with thoughtful, impactful design. Whether developing digital design strategies, branding solutions for startups, or supporting product development, we bring together diverse expertise to create seamless, effective solutions that align with client goals and user needs.

What sets Gen UX apart is our balanced approach, combining human factors engineering with qualitative and quantitative research, alongside design quality assurance and creative branding strategies. This unique mix of expertise allows us to address complex challenges from both a research-driven and design-oriented perspective, delivering solutions that are not only functional but also engaging and visually compelling. Our team’s diverse backgrounds in technology, advertising, and medical fields empower us to create tailored solutions that help clients bring their products to market efficiently and successfully.

At our core, Gen UX operates as a unified research and design house, with a mission to deliver exceptional results through collaboration and innovation. Whether conducting in-depth user research, designing intuitive digital experiences, or building brand identities, we ensure that every solution reflects the best of both worlds—grounded research and creative design.

Gen UX thrives on collaboration, bringing together research and design to create standout solutions for startups and businesses alike. We’re not just consultants—we’re partners, dedicated to empowering clients through a seamless blend of expertise and creativity. Let Gen UX help you navigate your challenges, exceed your goals, and bring your vision to life.

Holistic

We take a balanced approach, blending human factors engineering, qualitative & quantitative research, market strategy, and creative design to give you well-rounded solutions.

Our Values

What Makes Us Different

Collaborative

By working closely with our clients, we act as your true partner, tailoring every project to meet your unique goals and ensure success from development to market launch.

Data-Driven

We leverage research-driven insights to craft solutions that are both functional, addressing user needs, and impactful, driving your business objectives.

Multifaceted

Our team’s cross-disciplinary expertise allows us to tackle challenges from multiple angles and deliver innovative, effective solutions.