
Brand Guidelines and Assets
Industry: MedTech Startup
Client Need: Generate brand guidelines to be used for web and print applications.
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Company required a cohesive and professional brand identity that aligned with its existing logo. The goal was to establish a strong visual presence across digital and physical platforms to support its marketing and operational efforts.
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The company had an existing logo but lacked a comprehensive branding framework. This absence made it difficult to maintain a consistent and recognizable brand image across its website, social media, and marketing collateral, limiting its ability to effectively connect with potential clients.
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Developed a detailed set of brand guidelines derived from the existing logo, defining the company’s visual identity, including typography, color palette, and graphic elements. Leveraging these guidelines, we created social media templates, slide decks, and marketing materials, ensuring a cohesive and professional look across all platforms and communication channels.
